You might have heard the term ‘Twitter Party’ tweeted about here & there on Twitter. But what are they and why should you consider having one?
Twitter parties are live, online events held on Twitter that are usually hosted by a company or organization that wants to introduce its products, services or cause to a social media-savvy audience. Twitter parties occur at a specific date and time, and people ‘attend’ the event by tweeting the party’s designated hashtag in each tweet they send. They also search for that specific tag to find others who are participating in the same conversation.
The terms Twitter ‘party’ and Twitter ‘chat’ are often used interchangeably. However, Twitter chats are typically seen as recurring events (weekly or monthly) that focus on a specific topic of interest to a special interest group, niche or industry (for example: #smallbizchat or #sewingchat). On the other hand, a Twitter party is usually a one-time event sponsored by a company or organization with the intent to market their products, services or as in the case of a non-profit–its mission.
Maybe you’ve attended a Twitter party or chat or perhaps you are a company thinking about throwing one? If so, here are ten reasons why you might want to consider setting a date and donning your Twitter party hat:
10. They’re inexpensive. Traditional advertising campaigns can cost thousands of dollars to set up and execute. By comparison, Twitter parties are inexpensive. You’ll have to pay for your time to organize the event–or for another company to set it up and run it–as well as the cost of prizes and fulfillment. But these costs are small compared with what it costs to run an ad in a magazine or other form of traditional media.
9. They’re newsworthy. A Twitter party is news: it becomes an event that you can promote by tweeting, posting, announcing via a press release, a Facebook ad, etc. It is something that people can attend from any place that has an available internet connection. It becomes something you can promote, announce or invite people to, just like an in-person event. We’ve even seen Twitter parties mentioned on news sites. Why? Because a party thrown by a company or organization — even a virtual one — that is open to everyone is, well…news!
8. You’ll build buzz for your brand. Tweets about Twitter parties get noticed, especially when prizes or guest celebrities are involved. People get excited about parties and like to tweet and retweet information about them. Sometimes companies will even have a pre-party tweeting contest to help build even more buzz for the party. When you throw a Twitter party, you will see many more tweets mentioning you and your brand. If you want to give your buzz factor a boost, try a Twitter party.
7. You just might become a trending topic. When you have many people tweeting one hasthag at the same time, you have a greater chance of trending. More and more chats and parties are becoming trending topics each day, which is valuable, since becoming a promoted tweet (the top spot in the left column) costs approximately $120K per day. People watch the left column to see what’s trending. If your hashtag trends, you’ll have a greater chance that more people will click on your topic and wonder what it’s all about (and in turn, learn more about your business).
6. You’ll open the lines of communication between you & your followers. By making yourself available for a live one-hour chat with your followers, you’ll lend some transparency to your brand and add a human element to your social media presence. People like to know they can talk to a brand — ask questions, have a conversation with the company and know that they are being heard. Once you start a conversation with those who attend, it’s likely to be one that will continue once the party is over.
5. You’ll gain followers. People who attend a Twitter party usually end up following the sponsor or hosts. Will they unfollow you afterward? Perhaps. But if you give them a great party to attend filled with helpful tips, links, and prizes, they’re more likely to stick around afterward and really listen and respond to what you have to say.
4. You just might learn something. Often companies ask for feedback about their products & services from atttendees. I’ve been surprised by how many clients have told us they really learned something about their customers or received valuable feedback during a party. The conversation might give you a fresh perspective on your business or insight into your audience’s wants and needs.
3. You’ll make friends. Why do we say ‘friends’ instead of ‘followers?’ When the party starts, you will gain new followers who follow you for the sake of following the chat. However, converse with them, answer their questions, give them helpful tips, and those followers will likely turn into friends — or people you’ve established a relationship with, who just might in turn like you enough to become advocates for your brand.
2. You’ll give your brand a boost. If you send out one tweet, how often does it get retweeted? Maybe by a few followers–if you’re lucky? As we mentioned above, a Twitter party becomes news: it’s an event anyone can participate in. There are prizes involved, which helps generate excitement on Twitter. A Twitter party is an event that often gets lots of buzz on Twitter: many retweets, mentions, posting of links with more information. If you would like to boost your brand’s social media presence, organize a Twitter party and make yourself newsworthy.
1. They’re fun. Who doesn’t like to go to a party? In-person parties are fun – - and virtual ones are no different. Sometimes there are celebrity spokespeople who drop in to chat, prizes to be won, special offers, coupons and helpful tips and advice to be learned by participants. Host a Twitter party, and you’re likely to develop a reputation as a truly fun company to follow social media.
So if you’ve thought about having a Twitter party or chat, what are you waiting for? Give it a try! And if you need some help getting started, check out our homepage at TweeParties.com.