Twitter parties are all about the #hashtag. If you’re new to Twitter and not familiar with the term, you soon will be. It’s a vital component of the social networking site.
A hashtag is a keyword with the pound (“#”) sign in front of it. In a tweet you might see something like this: Party Tonight! Check it out at TweeParties.com! #tweeparties Notice the bold portion: #tweeparties. This is a hashtag in action. In Twitter, if you see a hashtag and click on it, you’ll see a list of all tweets recently posted using that hashtag. It makes searching for specific topics easier by uniting similar tweets with a specific keyword. Without hashtags—one specific keyword picked out just of the party and used by all attendees’ tweet—we wouldn’t have Twitter parties.
You can follow a party in Twitter alone. Just search the right sidebar for the hashtag. However, in order to view the most recent posts, you would have to keep hitting your “refresh” button. So rather than tiring out your mouse, try a Twitter aggregator program. An aggregator program is free software, either available through your web browser or for download. Programs such as Tweet Chat, Tweet Grid, Tweet Deck and Hootsuite make it easier to keep up with a party by automatically refreshing your timeline. First off, to do any of this, you’ll need a free Twitter account. Pick a user name that sums you up and get tweeting!
The first party I ever attended, I attended on Twitter, so don’t feel badly if you give it a go that way! Depending on the maneuverability of your fingers, you might do just fine. Or the “refreshing” might drive you a little crazy (as it did me).
The next time, I tried Tweet Chat. This is a great one for beginners attending their first party. Visit Tweet Chat’s homepage and you’ll get a quick 3-Step guide to using the program. It’s free and all you need is a web browser to use it. You’ll sign in using your Twitter account. Then, enter the party’s unique hashtag in the box at the top (following the “#” sign) and hit “Go!” A one-column list will appear showing all of the tweets using that hashtag in reverse-chronological order (most recent first). Two benefits: 1) the timeline will automatically refresh itself (no manual refreshing!); 2) Each time you tweet, the hashtag will be added to your tweets for you (you don’t have to type the tweet each time! So you don’t have to worry about making a typo and having a tweet miss being seen during the party! The single-column format provides less confusion to a party newbie. But watchout! When that list refreshes, it might list a ton of tweets at once. If you want to make sure you don’t miss one sent specifically to you, have two windows open: one for Tweet Chat and the other for your Twitter account. Then occasionally refresh your “@” button to see if anyone has responded to one of your tweets.
You could also use Tweet Deck or Hootsuite. Both of these are different from Tweet Chat in that you can have more than one column. So you can set up one column to follow the hashtag, another to follow the party host, and another to follow your own account (which helps to see when people are replying to your tweets). Both are free. The only difference is that Tweet Deck is a program you download and install on your computer and Hootsuite is something you can use via your browser alone. I’ve tried both. Both have real benefits in day-to-day tweeting. However, when I’ve used them during parties, I felt they didn’t automatically refresh often enough.
What seems to be the most popular party aggregator is Tweet Grid. It is not without occasional problems, but in contacting the programmer, the problems lie with Twitter, and hopefully someday will be resolved. Tweet Grid makes it easy to follow parties (in fact, many party hosts create custom links to the grid—all you need to do is click on the link, enter your Twitter ID, and bingo! You’re in). On the welcome screen, just enter the hashtag, the Twitter ID’s of the party hosts, and your ID. A new screen will open up revealing the three columns, and you’re in! When you tweet, you don’t need to include the hashtag—it will include it for you. Also, you can upload photos via Tweet Grid and send DM’s much like being in your own Twitter account. You also could create more columns to follow another hashtag, if needed.
Sometimes when using Tweet Grid the center column freezes up—the party host column. One way to get the column moving again is to try removing the “from:” that’s before the Twitter ID in that column. You will now see all tweets mentioning that ID, including those from other users, but at least you won’t miss anything from that ID and the column will start refreshing again.
The bottom line: use whatever method is most comfortable for you. And have patience. New technology doesn’t always work brilliantly 100% of the time (insert a Twitter ‘fail whale’ here!) But with a little know-how and some practice, you’ll be able to find your own path to Twitter party enjoyment! (Any questions/comments, please leave them here!) Happy Tweeting!
Tags: hootsuite, social media marketing, tweet chat, tweet deck, tweet grid, twitter aggregators, twitter party tips

