Aug 19
Often when we help plan and host a Twitter Party or Twitter Chat, our clients request that we provide them with an in-depth report of how their hashtag performed during the event. And, more often than not, once the report is sent, we receive questions about what all of the statistics mean and what the differences are between them.
Here’s a quick synopsis of common terms used when tracking a hashtag, what those terms mean and how they were achieved:
REACH Simply put, this term reveals the maximum number of Twitter users your hashtag has reached. Or, the maximum number of users who might have seen your hashtag at least once. For example, if I have 100 followers and I tweet using a specific hashtag once, my reach is 100. If one of those users retweets that tweet just once, and  they too have 100 followers, that tag’s reach is now 200. If I tweet again using that same hashtag, I’m still ‘reaching’ the same users, so my reach stays at 200.
EXPOSURE This term measures the number of impression the hashtag had. This is different from reach in that the data on impressions shows how many times that hashtag showed up in someone’s time line. To expand upon our example above, I tweeted twice to my 100 followers, one of those followers tweeted once; our total reach is 200, but our impressions is 300. That hasthag appeared in a timeline 300 times.
ACTIVITY This gives you the number of individual tweets that were sent using that hashtag. In using the examples above, I tweeted using the hashtag twice; one of my followers once. Those three tweets reached 200 users and had a frequency of 300. But since it only took three tweets to do all that, our activity is just that: three tweets.
CONTRIBUTORS These are the total number of users — regardless of how many tweets they sent — who sent a tweet containing that hashtag. In our hypothetical example, I tweeted using the hashtag twice, and one of my followers retweeted it once. Though three tweets used the tag, only two users sent them. Thus, our statistic for contributors is two users.
The above terms will help you to best judge how many times your hashtag bounced around the Twittersphere. However, whether or not people saw — and better yet absorbed — your message usually can only be judged by the results of your calls to action sent during the party (such as added followers, newsletter sign ups, coupons used, new Facebook fans, etc.).
For more information on tracking hashtags and what service providers to use-as well as how to plan a Twitter Party or Chat-please check out our eBook now available for purchase at http://bit.ly/tweepartiesbook!
Tags: exposure, hashtags, impressions, reach, statistics, tweets, Twitter, twitter chat, Twitter party
Aug 08
Twitter is becoming a more and more popular way for people to communicate with others. It is an easy way to stay in touch with friends and to learn about breaking news. Advancements in technology used in smart phones have made Twitter more accessible than ever before. Owners of Android smart phones have a wide range of applications that enhance the Twitter experience. While there are a lot of Twitter apps available on the Android market, these are the 5 best applications that can be downloaded using a mobile broadband connection.
(Image Courtesy of Flickr User: xotoko)
Tweet Caster
Tweet Caster is a full twitter application that is available on the Android market for free. It is also the only Twitter app that features Facebook integration. All of the features found on the Twitter website are available with this app. It also has a nice feature that allows you to hide a tweet that you find disturbing or just do not like without having to stop following the person that made the tweet.
Twidroyd Pro
This Twitter app features all of the functionality that would be found on the Twitter website but it has one special feature that is not found anywhere else called Live Preview. Live Preview allows for you to preview any linked websites without having to go to them on the browser. This potentially saves time by not having to go to a linked website that you have no interest in. The full version of Twidroyd Pro will cost $4, but there is also a free version available.
Seesmic
Seesmic is the perfect app for people that want their mobile Twitter experience to be identical to the one found on the Twitter website. The display on the Seesmic is exactly the same as the full website, but it is also set up to handle multiple Twitter accounts. While this app does not feature anything exciting, it is a great basic Twitter app that can be downloaded for free.
Twicca
Twicca is an app that is designed for more experience Twitter users, so there may be a slight learning curve for someone with little experience using Twitter. The news feed on the Twicca app is designed to fit as much information on the screen as possible. This eliminates the need to scroll through multiple pages to read all of the recent tweets. A variety of options on the app are customizable to allow the user to get their ideal Twitter experience. Even with all of these features, Twicca is still available to download for free, but requires you to have a proper broadband connection to get the best results.
Plume
Plume is probably the Twitter app that makes tweeting the easiest to do. The home page off the app is very nice to look at and is customizable in just about every way possible. This Twitter app is available in a free version as well as one that costs $3. The free version will feature some ads, which can be rather annoying. The only way to get rid of the ads is to use another Twitter app or to pay the $3.
This is a guest article by Ruben Corbo, a writer for the website Broadband Expert where you can find internet service providers in your area and compare prices on different deals for your mobile broadband needs.
